A nationally recognized expert on compulsive behaviors explains the phenomenon of craving and gives us tools to achieve freedom from our seemingly insatiable desires by changing our actions to remap our brains.
"The author lucidly explains the neurological changes that occur when cravings give way to addiction, and he offers practical ways to deal with and resist temptation"
—Publishers Weekly
"A SOLID book. It's filled with good science, which I find both illuminating and reassuring. It's filled with concrete, positive suggestions for addressing the issues of craving. It's also compassionate at its core. It's like, Give yourself a break. There are reasons you do this stuff, and it's not your fault, but it's not helping you, so here are some good tools that can give you a way out."
—foodfoodbodybody.com
When we find ourselves wanting something strong enough, we'll do just about anything to get it--sometimes at the expense of our bodies, brains, bank accounts, and relationships. So why do we sometimes have the irrepressible feeling that we need something—such as food, cigarettes, alcohol, or sex—that we really just want? And how do we satiate that feeling without indulging it?
In Craving, Omar Manejwala, M.D., translates the neurobiology of this phenomenon into real and accessible terms, explaining why we just can't seem to get enough. He then gives us tools and guidance to find satisfaction without giving in to our cravings. Dr. Manejwala explains:
- how and why our brain drives behavior
- how to change the part of our brain that fuels our cravings
- the warning signs that craving is evolving into addiction
- why craving is the most difficult component of addiction to address
- why certain groups are so effective at changing behaviors, receiving encouragement, and remaining accountable
Also available as an E-book — available to purchase from your favorite e-book retailer.
A nationally recognized expert on compulsive behaviors explains the phenomenon of craving and gives us tools to achieve freedom from our seemingly insatiable desires by changing our actions to remap our brains.